Speeches and Presentations on Healthcare Consumerism
Mobilizing Patient Demand in a New Era
Healthworld PanGulf launch – Dubai, March 9 2005
CDHP’s – A Critical Milestone toward Personal Responsibility for HealthConsumer Directed Healthcare Conference - Las Vegas, NV, March 30, 2004
Patient Mobilization: What’s Happening with “DTC in Europe" Strategic Research Institute - Philadelphia, PA, June 25, 2003
Patient Mobilization: The Direction for DTC in Europe
Strategic Research Institute - Philadelphia, PA, January 13, 2003
DTC Advertising: Past, Present and Future
NYU Stern School, NYC - New York, NY, November 18, 2002
How Do I Know if DTC is Right for My Brand?
Pharmaceutical Market Research Group - Fairfield, NJ, June 12, 2002
The Third Decade for DTC: Outlook for the Future
Strategic Research Institute - Point Pleasant, NJ, April 24, 2002
New Opportunities for DTC Marketing in Europe
The DTC National - Boston, MA, April 18, 2002
DTC at a Crossroads: What’s Next?
Center for Business Intelligence - Atlantic City, NJ, March 1, 2002
New Opportunities for DTC Marketing in Europe
The DTC National - Las Vegas, NV, May 15, 2001
DTC at a Crossroads: The Boom is Over, What’s Next?
Strategic Research Institute - Cherry Hill, NJ, April 17, 2001
The New Healthcare Consumer: Today’s Marketing Opportunities
Healthworld Launch Event - Sao Paolo, Brazil, April 11, 2001
New Opportunities for DTC Marketing in Europe
Direct Marketing Association - Philadelphia, PA, April 5, 2001
DTC Advertising: An Evolving Strategic Lever
PriceWaterhouseCoopers Conference, New York, NY, November 20, 2000
DTC Advertising: The US Experience and the Opportunity for Europe
Healthworld Launch Conference - Milan, Italy, October 25, 2000
DTC Advertising: The US Experience and the Opportunity in Europe
Healthworld Industry Conference - Paris, France, October 11, 2000
DTC Opportunities in the US Market
UBS Warburg Conference - New York, NY, May 12, 2000
Lessons Learned from DTC in the US: The Opportunity in Europe
Institute for International Research - Stockholm, Sweden, May 4, 2000
DTC Advertising: Where is it going?
Fulcrum Conference - New York, NY, January 25, 2000
DTC in the New Millennium: Opportunities for USA Weekend
USA Weekend Sales Conference - Tampa, FL, November 11, 1999
DTC Overview and Critical Analysis
Wyeth Conference - Radnor. PA, July 13, 1999
DTC in Europe: An overview of Issues and Opportunities
Institute for International Research - Stockholm, Sweden, April 27, 1999
DTC Advertising: A US Perspective for the European Market
Marketing Week Conference - London, England, March 25, 1999
Two Sides of ROI for DTC: Projection & Measurement
American Management Association - Miami, FL, March 9, 1999
DTC: A US Perspective for the European Market
European Business Centre - Copenhagen, Denmark, March 4, 1999
DTC: Where we are, where we’ve been and the ROI Question
PharMillenium ’99 - Washington DC, February 1, 1999
Measuring ROI for DTC
Institute for International Research - Colorado Springs, CO, July 28, 1998
DTC Advertising: A US Perspective for the European Market
Institute for International Research - Helsinki, Finland, May 11, 1998
Success with DTC: ROI and More
Pharmaceutical Market Research Group - Miami, FL, March 31, 1998
Does DTC Really Work?
PharMillenium ’98 - Washington DC, January 29, 1998
Does DTC Pay Out: How to Project and Measure ROI
Barnett Conference - Princeton, NJ, September 25, 1997
The Future of DTC: An Agency Perspective
Association of Medical Publishers - New York, NY, September 10, 1997
The Future of DTC: An Agency Perspective
Healthcare Marketing Council - Princeton, NJ, April 17, 1997
Creating an Educated Consumer: Using DTC to Satisfy Patient’s Need for Information
Institute for International Research - Princeton, NJ, December 10, 1996
How to Project and Measure ROI for DTC Promotions
RPR Conference - Collegeville, PA, July 11, 1996
How to Project and Measure ROI for DTC Promotions
Barnett Conference - Vienna, VA, June 27, 1996