Why Healthcare Matters was written for employers who believe that they can play an influential role in driving healthcare change by guiding their workforce toward better health through health education, incentives, interventions and relevant resources. It is for business leaders who believe in market-based solutions for health reform.
Why Healthcare Matters offers a big picture perspective on healthcare in the US, outlines the many problem areas and provides a set of practical, free-market solutions and strategies.
The book explores an array of contributing factors and competing interests that have fed the decline in the healthcare system and led to out-of-control health insurance costs, higher disease incidence and sub-optimal medical care. This includes discussions around medical errors, medical malpractice, healthcare quality, administrative costs, and the uninsured along with a complete evaluation of the Medical Marketing Model and its inbred biases
Why Healthcare Matters offers an insider’s view on the nation’s growing healthcare crisis with ideas for substantive change. It calls on corporate leaders to more actively participate in the transformation of healthcare in the United States by devising strategies to approach employee health within their own organizations.
Why Healthcare Matters is a business guide. It helps corporate leaders clearly understand the range and depth of the crisis from a business perspective, providing best practice and lessons learned from 14 progressive companies, including Aetna, Dell, IBM, and Pitney-Bowes, whose actions are leading the transformation. Specific and detailed recommendations illustrate how they can latch on to the promising trend of healthcare consumerism and implement powerful new concepts strategies to lower overall costs and improve health outcomes at their companies.
The book’s core idea is that the essence of the solution lies in personal responsibility, that the main catalyst for change is healthcare consumerism, and that the main engine for popularizing this is the business community acting as employers.
Why Healthcare Matters is a practical guide for employersto help address one of the great macroeconomic challenges of our time: the US healthcare crisis. Employers have leverage to initiate real market change by encouraging greater personal responsibility from their workforce. Healthcare consumerism can influence the markets toward greater economic efficiency, better quality of care, and improved outcomes overall.
The heart of Why Healthcare Matters is the Seven Step Guide to Transformational Change for Employers. This strategic template has recommendations that can lead to substantial positive change for healthcare in their company. Collectively, American business can lead the nation to substantial improvements in the cost, quality and outcomes of the US healthcare system.
Corporate executives are an audience primed to do something about this problem with the power to make a difference. Essential to this solution is to shift the emphasis from the supply side to the demand side, to put the power in the hands of the people.
Why Healthcare Matters is a manifesto for change and provides the information, insight and ideas for how corporate leaders can make this happen.